U.S. DEPARTMENT OF LABOR
Employment and Training Administration
Washington, D. C. 20210

CLASSIFICATION

JTPA/Publication

CORRESPONDENCE SYMBOL

TDCR

ISSUE DATE

February 1, 1994

RESCISSIONS

None

EXPIRATION DATE

Continuing

DIRECTIVE : TRAINING AND EMPLOYMENT INFORMATION NOTICE NO. 34-93
 
TO : ALL STATE JTPA LIAISONS
ALL STATE WAGNER-PEYSER ADMINISTERING AGENCIES
ALL STATE WORKER ADJUSTMENT LIAISONS
 
FROM : BARBARA ANN FARMER
Administrator
for Regional Management
 
SUBJECT : Job Training Partnership Act (JTPA) Targeting, Outreach and Recruitment Technical Assistance Guide (TAG)

  1. Purpose. To announce the publication and distribution of the Targeting, Outreach and Recruitment Technical Assistance Guide. This TAG was developed to support full implementation of the 1992 Amendments to the JTPA.

  2. Reference. Training and Employment Information Notice (TEIN) No. 20-92.

  3. Background. The Targeting, Outreach and Recruitment (TOR) TAG was prepared for the U.S. Department of Labor (DOL) by Region X and a team of JTPA practitioners, including both Regional and State staff. The project involved a sample of customers in an information exchange to identify needs, experts and model systems. The Guide is being provided to States and Service Delivery Areas to enhance targeting, outreach and recruitment activities necessary to meet the increased emphasis on serving those with serious barriers to employment.

    The TOR TAG begins with a look at system planning -- how it affects programs and specifically how it relates to targeting, outreach, and recruitment. The Guide then moves to Targeting and addresses the importance of this activity and how it can improve decisions about how the most needy can benefit from services.

    Next is a chapter on the Marketing Plan, which describes how public relations, outreach, and recruitment can fit neatly into a plan and assure that programs maximize resources while delivering a positive and consistent message to intended audiences. Following this, outreach and recruitment are treated in detail with definitions, concepts and many examples.

    Each chapter begins with a short introduction and definition of the concept. A description of the purpose and intent is next, followed by a presentation of methods and techniques. Ideas for how to manage the particular function are addressed. Finally, each chapter ends with a complete listing of citations from the Act and Regulations that readers may find helpful.

    Advance copies of the TAGs were distributed at the DOL sponsored train-the-trainer sessions on Targeting, Outreach and Recruitment held the weeks of November 15, November 29, and December 6.

    This TAG is part of a series of technical assistance guides and training being developed to assist States and service delivery areas (SDAs) in the implementation of quality

    JTPA programs. In addition to this TAG, the series include technical assistance guides and training in critical program areas such as: Assessment; Case Management; SDA Monitoring of Service Providers; On-the-Job Training; Financial Management; Procurement; and State Oversight.

  4. Distribution. Copies of the TAGs are being provided under separate cover to all State Liaisons for distribution to:

    The TAGs have been prepared in a loose-leaf format suitable for use in a three-ring binder.

    Computer disks are also being provided to the State Liaisons for distribution of one to each SDA.

  5. Inquiries. Questions may be directed to Elaine Kolodny or Dolores Hall-Beran on (202) 219-5229 in the Office of Employment and Training Programs.

  6. Separate Cover.

    1. Targeting, Outreach and Recruitment TAG; and

    2. Computer disk of the TAG.

 

NOTE: Item(s) not available to DMS